Job Description

PSA Academy, one of the UAE’s leading multi-sport youth academies established in 2014, delivers football, swimming, gymnastics, basketball, tennis and more to over 3,000 students across our Dubai and Sharjah venues. We are seeking a driven, results-focused Head of Sales to lead our sales function and drive the next phase of our growth.

In this role, you will own the full sales cycle — from lead generation and trial conversion through to enrolment — while leading and developing our sales and admin team to consistently meet and exceed targets.

Key Responsibilities

• Drive student enrolment and revenue growth across all sports and venues.
• Lead, train, and manage the sales and admin team to achieve targets.
• Convert leads, trials, and enquiries into long-term memberships.
• Build and maintain strong relationships with parents and partners.
• Monitor performance, report on KPIs, and refine the sales strategy.
• Work closely with management to identify new growth opportunities.

Requirements

• Proven experience in sales, ideally within sports, education, or services.
• Strong leadership and team management skills.
• Excellent communication and relationship-building abilities.
• Target-driven, organised, and self-motivated.
• CRM experience (Classcard or similar) is an advantage.
• UAE experience preferred.