KEY RESPONSIBILITIES
Sales Leadership & Revenue Growth
Develop and execute the annual commercial strategy and sales business plan aligned with company targets
Lead, coach, and manage a team of medical representatives, product specialists, and sales executives across UAE territories
Set and track individual and team sales targets, KPIs, and performance metrics with regular reviews
Drive revenue growth across hospital, retail pharmacy, institutional, and specialty clinic channels
Manage and grow key accounts including MOH-listed hospitals, private hospital groups, pharmacy chains (Aster, Life Pharmacy, BinSina, Supercare), and group purchasing organizations
Negotiate and close distribution agreements, tenders, and commercial contracts with trade partners and government entities
Oversee UAE government and semi-government hospital tender submissions and formulary listings
Marketing & Brand Management
Design and implement brand strategies and go-to-market plans for new and existing pharmaceutical products in the UAE
Develop and localize promotional campaigns, detailing materials, and multi-channel marketing content compliant with UAE regulations
Conduct market research, competitive analysis, and HCP insights to identify opportunities and inform strategy
Collaborate with regional and global marketing teams (within the MNC structure) to adapt international campaigns to the UAE market
Manage the marketing budget, track ROI on all promotional activities, and present spend reports to senior leadership
Organize and lead CME events, product launch symposia, KOL advisory boards, and HCP engagement programs
Oversee digital marketing activities including email campaigns, medical platform presence (Veeva, CLM), and social/scientific channels
Market Access & Government Affairs
Drive formulary inclusions and product listings across MOH, DHA, DOH, and SEHA/DAMAN networks
Manage relationships with MoHAP Pricing Committee, DHA, and relevant regulatory bodies to support reimbursement objectives
Engage with insurance providers and TPAs (Daman, Neuron, NAS, AXA Gulf) to support coverage and reimbursement for key products
Lead pricing strategy in line with MoHAP price-control regulations and tender requirements
Support product registration, renewals, and regulatory submissions in coordination with the regulatory affairs team
Key Opinion Leader (KOL) & Stakeholder Engagement
Build, maintain, and grow a national network of KOLs across relevant therapeutic areas
Develop and execute structured KOL engagement plans including advisory boards, speaker programs, and congress sponsorships
Represent the company at UAE and regional medical congresses, trade exhibitions, and industry forums
Build strong relationships with hospital department heads, pharmacy directors, and procurement officers
Leave a Reply