Full job description

Role Overview

We are looking for a highly creative and strategic Social Media Manager with strong Creative Direction capabilities to lead the visual and content execution of our clients’ social media accounts. This is a leadership role responsible for overseeing the creative process from concept through production, managing designers, social media executives, and content creators while ensuring every campaign meets the highest creative and strategic standards.

The ideal candidate has an exceptional eye for design, photography, video production, layout, and storytelling, is highly proficient in AI-powered creative tools, and understands how to create social-first content that drives engagement and business results.

Key Responsibilities

• Lead the creative direction for all social media campaigns and content.
• Oversee the day-to-day management of social media designers, social media executives, content creators, and production teams.
• Develop creative concepts, mood boards, storyboards, and content strategies for client campaigns.
• Direct photo and video shoots, ensuring the highest standards of production quality.
• Review and approve all creative assets before client delivery.
• Ensure brand consistency while pushing creative innovation across all digital platforms.
• Leverage AI tools for concept generation, image creation, content ideation, and workflow efficiencies.
• Work closely with account managers and clients to translate marketing objectives into compelling creative campaigns.
• Stay ahead of emerging social media trends, platform updates, AI technologies, and digital best practices.
• Mentor and inspire the creative team, fostering innovation, collaboration, and continuous growth.

Skills & Experience

• 8+ years’ experience in social media and creative leadership, preferably within an agency.
• Proven experience managing designers, content creators, production teams, and social media executives.
• Exceptional eye for design, typography, layouts, photography, videography, and visual storytelling.
• Strong understanding of social media platforms, trends, and content performance.
• Experience directing creative productions, including photo and video shoots.
• Advanced knowledge of Adobe Creative Suite, Figma, Canva, and AI tools such as ChatGPT, Midjourney, Firefly, Runway, or similar.
• Strong leadership, presentation, communication, and project management skills.
• Ability to manage multiple brands and fast-paced deadlines while maintaining exceptional creative quality.